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Southwest Airlines

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Laithwaites pitched a signature wine, LUV, to Southwest Airlines, with labels that explore the rich history and iconic logo of the airline. This project involved creating visually compelling labels that celebrate the unique identity of Southwest Airlines, blending tradition with modern design elements.

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This label design was inspired by graphics and typography from a vintage advertisement to emphasize Southwest’s rich heritage.

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Inspired by Southwest’s creative approach to democratizing the skies, this label deconstructs the trademark heart into a modern art-piece.

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The unmistakable colors of Southwest in a modern, sunset-like gradient.

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