Adidas Advertising For Jason Dill

Announcement of Jason Dill to the Adidas Skate team and the release of his shoe. Targeting people in the skate Scene and sneakerheads that are in the age range of 13-30 years old. Through the use of magazine advertisement and the use of video introducing Jason's character and style. Each magazine has a video to accompany the message of welcoming Jason and introducing his new shoe.